EXPERIENCE

2018 – Present

Associate Partner, Digital Corporate Development, NTT DATA

As part of the Silicon Valley Digital Strategy office, led the brand messaging and design of critical, complex business information in a manner that framed strategic business decisions around creative partnership campaigns which include investments, joint ventures and strategic alliances in a clear and easily understood manner. 

• Created design approaches that shaped the method of communication with internal and external teams

•  Utilized design system thinking and tailored approaches for different situations and different audiences by analyzing trends, business strategy, cultural similarities and differences in order to drive design that achieved high levels of user acceptance and understanding

•  Advised and collaborated on Thought Leadership and Go to Market messaging throughout the organization

•  Collaborated with Subject Matter Experts to determine how to best achieve desired business outcome through series of deliverables targeted to Executive Leadership within NTT DATA

2014-2018

Principal Consultant, NTT DATA

As part of the specialized marketing team dedicated to Cloud Service offerings for 

NTT DATA, drove channel optimized design paired with creative strategic thinking to create integrated engaging campaigns and solutions directed toward C-level audiences.

•  Collaborated with Creative teams to ensure creative product is on strategy and aligned with client expectations

•  Led the creative ideation and concept development of design for client engagements, focusing on user experience and interface design

•  Implemented client branding systems to create iconography, landing pages that strategically aligned to business objectives

•  Spearheaded design and targeted messaging for marquee events such as Dreamforce, Gartner Symposium, SAP Sapphire

•  Provided detailed reporting to Project Managers, Developers to ensure highest level of design and delivery for internal and external initiatives

•  Conducted research to identify new trends in messaging, themes and campaigns

2012-2014

Design Consultant, Centerstance

As part of a cross-disciplinary team, generated and influenced SFDC pipeline through marketing events, campaigns, programs and content.

•  Drove visual communication design emphasizing continued optimization and modernization of deliverables

• Participated in client engagements, applying brand strategy and art direction to achieve successful business outcomes 

• Developed the evolving brand and strategic channel messaging to gain market share, ensuring global brand consistency and highest quality content

2011-2012

Senior Design Consultant, Optum

As an independent consultant, partnered with design and marketing teams to drive overall marketing messaging. Introduced the updated brand across all customer facing channels, changing the perception of the company throughout the US Healthcare market.

•  Contributed to development of new corporate branding system, directed toward a highly specialized market 

•  Drove creative execution through production for extensive rebranding effort

•  Addressed customer journey across all touch points through updated design deliverables

•  Worked with Account Managers, I.T. and print production manager to insure efficiency and accurate delivery 

2001-2011

Owner/Principal, HLG Design (H Bomb Design)

As an entrepreneur in the advertising/marketing environment, partnered with clients in a variety of industries including Automotive, Healthcare, Media/Entertainment and Consumer Goods. Developed cross-channel content strategy and delivered market focused creative deliverables with high ROI.

•  Drove all facets of design – from concept ideation to production

•  Analyzed current trends in design and business to bring strategic thinking to insights and solutions

•  Provided distinctive client service and authentic client experiences that grew the business

2005-2007

Art Director, Rapp Collins Worldwide

As part of a global advertising agency, devised and developed direct marketing campaigns and communication concepts that engaged the target audience and addressed the client’s business problem.

•  Interpreted strategy set forth in creative brief to deliver engaging creative

•  Collaborated with copywriter/team on concept development, presentation 

•  Directed studio/developers for delivery of final artwork